Written by Alex Vachon, founder of Video Bubble
On LinkedIn, your audience isn't actively seeking out sales pitches. They're typically scrolling through their feed, and might just come across your content. This means you need to grab their attention quickly. A catchy statement is key; otherwise, they'll likely keep scrolling, especially if they sense a sales-oriented approach in your copy.
Here are some effective strategies I employ for crafting engaging pre-video posts.
POST DESCRIPTION
Do your very best to write authentic and useful copy. You must do this tip! It makes all the difference. When you post a video you still get 1300 characters to write a short piece.
Treat this space like it's a written post where people would still get something valuable even if they don’t watch your video.
Your copy should prompt the readers to comment on the post, which will then drive more traffic and more views to the video.
LinkedIn flourishes with three key content types.
Firstly, there's INSPIRATIONAL content. Think along the lines of 'Every setback is a setup for a comeback' or 'Believe in yourself and all that you are,' which are designed to uplift and motivate.
Secondly, focus on EDUCATION. Offer valuable advice or insights that can teach your audience something new.
Thirdly, provide a unique VIEWPOINT. Share insightful thoughts about your industry, highlighting key aspects or clarifying common misconceptions.
Use ChatGPT or other AI Generative software to HELP YOU create better posts.
Give it the context of the video, and ask it to write a short essay with a great hook and a question at the end, in order to engage the audience and get some interaction going.
The more your audience engages with your content, the more it will reach more people.
If you use Generative AI platform, literally go to the prompt and ask the following (Video Bubble’s secret sauce by the way).
Prompt Commande #1:
My video is about "...", write me a good hook, a short text that shares a perspective about "mention the subject matter/metaphor used in the video" , and end the copy by asking a tantalizing question about it for a "specify your audience - such as Chief Operations Officer", all in less than 1,200 characters, for a LinkedIn post.
Suggest 12 hashtags keywords that are relevant in order to make the posts more discoverable by people interested in those topics, including key decision makers, Product/Service Specific Keywords (such as financial operations software, etc.), Industry-Specific Keywords, Feature-Specific Keywords, Problem-Solving Keywords.
Prompt Commande #2:
My video is about "...", write me a good hook, a short text that "teaches something" about "mention the subject matter/metaphor used in the video", and end the copy by asking a tantalizing question for a "specify your audience such as Chief Operations Officer", all in less than 1,200 characters, for a LinkedIn post.
Suggest 12 hashtags keywords that are relevant in order to make the posts more discoverable by people interested in those topics, including key decision makers, Product/Service Specific Keywords (such as financial operations software, etc.), Industry-Specific Keywords, Feature-Specific Keywords, Problem-Solving Keywords.
Prompt Commande #3:
My video is about "...", write me a good hook, a short text that "motivates" the viewer about "mention the subject matter/metaphor used in the video", and end the copy by a tantalizing question for a "specify your audience such as Chief Operations Officer", all in less than 1,200 characters, for a LinkedIn post.
Add the following to your prompts...
Suggest 12 hashtags keywords that are relevant in order to make the posts more discoverable by people interested in those topics, including key decision makers, Product/Service Specific Keywords (such as financial operations software, etc.), Industry-Specific Keywords, Feature-Specific Keywords, Problem-Solving Keywords.
IMPORTANT FORMATTING TIPS
Write those keywords starting with a "#" below your copy. Do not list more than 4 #keywords.
Always make your copy look good by spacing your sentences. Do not write big chunks of text. One or two sentences at a time will do.
VIDEO CAPTIONS
The videos have to have captions, especially on LinkedIn. However, Video Bubble videos alway come with their own captions "burnt in" on the image. Make sure to deactivate the captions function on your Video Bubble videos, otherwise, you'll end up with LinkedIn captions on top of the existing captions. The Captions button will appear below your video right after you upload it onto LinkedIn. But be careful, in order to see that button, you often need to scroll down the pop up page that shows your video.
THUMBNAILS
On LinkedIn, the first frame of the video acts as a thumbnail. Now this is true except for on a company page you can actually upload a thumbnail there but on your personal LinkedIn I recommend taking a screenshot of you looking good.
However, if you post Video Bubble videos that are made for LinkedIn, their videos always start with a great, strategized first frame, so you don't have to worry about it. If you don't find the first frame of the video interesting, screen grab one and add in into the video at the very beginning of the video, just one frame will suffice. But again, if you are using a Video Bubble video, you won't have to worry about the thumbnail issue.
KEEP THE CONVERSATION GOING
Really... really pay attention to what your audience responds to, especially to what gets people commenting and conversing.
Test different types of written content, everything is an experiment on LinkedIn, and see what resonates, and then double down and do more of it.
In the following hour after your posting, see if you get comments. If you do, immediately like or applaud them, and write a question as a follow up! Hopefully, that will trigger more engagement. For example, use the “mirror technique”, using the same words they used in their comments, and ask what they mean by that.
Don't add your own comment immediately after your posting. Wait at least 6 hours before commenting unless it's in response to someone of course.
@someone
You can attract someone's attention to your post. Make sure it's someone who will respond. Don't spam influencers. Do it with no more than 3 people per post. You can create LinkedIn Pods, where you tell a group of your supporters, employees and fans to react to your post ASAP.
Is this helpful to you? I hope you will implement these tactics on LinkedIn. If you want Video Bubble to do it for you, let us know. Also Let me know if you have any questions. And make sure you subscribe to our newsletter and blog posts, and become a member of our free forum so that we can have conversations about video marketing, sales videos, and video production.