Alex Vachon is an award-winning director and filmmaker based in New York City.  After earning a Masters degree in Cinematic Arts from University of Southern California, he became a sought-after TV director, on a variety of programs from news, to documentaries and comedy. He moved to New York City in 2012 where he's been creating videos for brands, events, and non-profits.   He now helps software businesses increase their market share through implementing videos that inform and humanize the connection between the product and the user.